What makes your website valuable?
Don't just get your website designed. Customers come to your website looking for something of value. It can be a utility such as an online calculator of returns or an information that can add value to their lives.
You should be able to give them the list of services clearly without cluttering the page with too much of data. You might be a business with lots of resources for a specific target audience. A search function on your web page can help your target audience to find the relevant data they are looking for
You may want to connect with visitors and collect a database of your visitors to send out mailers. For this, your web page will need a newsletter or mailer subscription section. If you are a creative professional or company, you need a designer website with a portfolio of images displaying your works. Every customer has a different requirement.