Let’s begin by defining conversion !
Conversion means your visitors take the action desired by you. It could be making a purchase, signing up for a free report or newsletter, downloading your app, etc. The point is you are driving them to do something that you want them to…Simply put, it is the performance of your website or the results your website is fetching you..
No matter what you want from your visitors, you will need to measure your website’s performance and take steps to optimize it….
So, what exactly do we mean by Conversion Rate Optimization?